Name
The name "Avantha"
is born from an amalgamation of two diverse cultures - a
coming together of the East and the West.
In Sanskrit the word avni means "the
earth" and tha comes from sthapna,
which means "to establish". Together they
represent stability and a strong foundation.
In French, avancer means "to
advance"; this signifies forward movement and
growth. The syllable tha also imbibes the Thapar
legacy.
The name "Avantha", therefore, represents
the strong foundation that the Group provides to the
individual companies for advancement, growth and
diversification.
A coming together of the East and the West in perfect
harmony to create a truly global brand.
Logo
Symbol
The logo is inspired by the ratchet wheel, a device that
ensures motion in the forward direction.
The three cogs symbolise the values - Imagination,
Integrity and Individual - that make Avantha the
successful powerhouse of progress that it is.
Colour
Red embodies dynamism and passion. Energy from the
colour red lends to the powerful forward movement of the
symbol. The font face in classic deep blue signifies
stability and inner strength. |
